
Train the mind.
Perform under pressure.
Win the moment. Win your life.
We train athletes, law enforcement professionals, executives, and high-performing teams to develop the mental skills required to perform at their best when it matters most.
AMP Mindset is a mental performance training company founded by Olympian and performance coach Gabby Franco.


What We Do
Performance breaks down under pressure when the mind is not trained.
AMP Mindset develops the psychological skills that allow individuals and teams to stay focused, manage stress, make clear decisions, and execute with precision in high-stakes environments.
Our training combines elite performance experience with sport and performance psychology to build mental skills that translate directly into real-world performance.
The AMP
SYSTEM
The AMP system is built around three core performance pillars.
A — Awareness
Understand how your thoughts, emotions, and physiological responses influence performance.
Awareness is the foundation of control.
M — Mindset
Develop resilient thinking patterns that replace doubt with confidence and clarity.
P — Process
Execute consistently under pressure by focusing on the actions that produce results.
Train these three elements, and performance becomes repeatable.
Let’s Build Your Competitive Edge
WHO WE SERVE
AMP Mindset works with individuals and organizations operating in demanding environments.

Elite and Developing Athletes

Law Enforcement & Tactical Professionals

Corporate Leaders & Executives

Competitive Shooters

Competitive Teams & High-Performance Groups
Why amp mINDSET?
At AMP Mindset, we specialize in mental performance training tailored for athletes, law enforcement, and executives. Our unique AMP framework—Awareness, Mindset, and Process—empowers individuals to enhance focus, emotional control, and resilience. We provide practical tools to manage stress and sharpen execution, ensuring peak performance in high-stakes situations. Join us to transform your mental skills and consistently excel under pressure, because winning the moment means winning your life.
AMP Mindset is led by Olympian Gabby Franco, who understands performance from multiple perspectives: elite sport, psychology, and real-world pressure environments.
Olympic-level competitive experience
Advanced education in sport & performance psychology
Practical tools for real-world execution




Business Hours
Welcome to AMP Mindset! We are here to support your journey towards peak performance. We are available to assist you during the following hours. Join us in winning the moment!
Monday
9:00 AM – 5:00 PM
Tuesday
9:00 AM – 5:00 PM
Wednesday
Closed
Thursday
9:00 AM – 5:00 PM
Friday
9:00 AM – 5:00 PM
Saturday
9:00 AM – 1:00 PM
Sunday
Closed
